See which organic keywords actually drive conversions
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Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level.
In some ways, search engine optimization (SEO) is the same.
Not in that it has a catchy 8-bit soundtrack or that it rewrites your dreams, but in that, it never ends.
There’s no point at which you can sit back and relax, content that your site is at the top of search engine results pages (SERPs) once and for all.
Sure, you might have reached the pinnacle today, but an SEO pro’s work is never done.
Every change to Google’s algorithm or competitor content could knock you off that top spot, which means you have to keep up with changes.
And that means your on-page SEO needs to be on point. But before we dive into that, it’s important to have a high-level overview of how Google and other search engines work.
Search Engine Basics
Search engines send out crawlers, or spiders, to explore the internet. They follow links from one site to another, building a map of the content called a search index.
In the process of exploring sites, these crawlers are also evaluating their content, determining what kind of information it contains.
This data is then used by the search engine’s algorithm to determine how well the content of that specific site answers...
Read Full Story: https://www.searchenginejournal.com/on-page-seo/essential-on-page-factors/
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