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If your website is struggling to rank in search engine results pages, an enterprise SEO audit can help you identify why.
For any SEO provider or in-house marketer who wants to audit an enterprise website, these 24 items should be on your checklist before moving forward with any SEO campaign.
What Is An Enterprise SEO Audit?
An SEO audit is an evaluation of a website to identify issues preventing it from ranking in search engine results.
Enterprise SEO audits are focused primarily on large, enterprise websites, meaning those with hundreds to thousands of landing pages.
Why Perform An SEO Audit?
Auditing your website is the first step in developing a successful SEO strategy.
Why?
Understanding the strengths and weaknesses of a website can help you tailor your SEO campaigns accordingly.
Performing an audit also helps your team direct your time, resources, and budget to the optimizations that will have the greatest impact.
What To Include In Your Enterprise SEO Audit
Auditing a large website can be very demanding, with over 200+ ranking factors in Google’s algorithm.
So to run a more sufficient audit, separate your audit into five parts: content, backlinks, technical SEO, page experience, and industry-specific standards.
You will need to rely on SEO software tools to run your audit successfully.
SEO...
Read Full Story: https://www.searchenginejournal.com/enterprise-seo-audit/451134/
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