Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused.
Meanwhile, some are rushing to get the certification. But should you?
Sadly, many SEO professionals have been disappointed with what they’ve seen of the certification training so far. For example, Google’s instructors were teaching nonsense about keyword density and word count. (Once that problematic slide was called out, Google quickly erased it.)
Whether you’re thinking about getting certification from Google, or hiring someone who has certification, here are some important questions to answer and things to evaluate.
Does the person receive SEO certification or course completion?
Short answer
In many cases, certification generally means that a person or user enrolls in many courses and attends these courses.
Many certification programs offer a Certificate of Completion after each course a person takes. Or the Certificate of Completion is given after a person takes a set of courses. This reward system at least shows progress toward a seemingly greater goal: certification in a topic or discipline.
In some certification programs, attendees must pass a test to receive certification. Some of these tests are relatively easy to pass. Some are not so easy because the instructors are trying to measure whether an attendee has the genuine aptitude to be certified.
Long answer
There are many types of certification, including but not...
Read Full Story: https://searchengineland.com/google-seo-certification-questions-answers-385495
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