Over time an increasing number of students are choosing careers in advertising. There is a number of trends in the industry - costs of advertising going through the roof, an increasing number of businesses consider SEO as their main option for Lead Generation online. We wanted to get an expert opinion so we sat down with Sasha Matviienko - Director of Digital at growth360 - internet marketing agency in Toronto.
Sasha, how long does it take to rank on Google?
The honest answer is - it depends. It really does. Imagine a scenario where you are competing against a major player - for example, a bank or a news website or a bank. These are old, well-known websites with millions of traffic and millions of backlinks. If you never did an SEO on your end, it will be really hard for you to rank for an area like Toronto.
Ranking for an area like this may take years.
Are there any exceptions?
Of course. There is a number of workarounds you can benefit from!
Imagine you are an advertising agency. You offer a number of services - you design websites, you offer SEO services and perhaps do online advertising.
Most companies on the market go after the most competitive opportunities, for example, “Toronto SEO” keyword. However, with millions of people living in the city, the competition is too high for you to rank fast for a keyword like this.
You may want to go after more specific opportunities - these will be easier to rank for and may be more useful for your business.
Here is a couple of...
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