Ironically, the major difference between these two organic marketing suites may come down to pay-per-click features.
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While Ahrefs and Semrush are both superb all-in-one SEO suites, there’s a reason why some top agencies use both. Though they have significant overlap, they also have some unique features defined by each tool’s original purpose.
Ahrefs began its life primarily as a backlinks tool, which makes sense — Google started as a backlinks-powered search engine. Meanwhile, Semrush started as a keyword research tool — a tool for discovery and competitor analysis.
Let’s take a deeper look into why you might prefer one over the other.
What is Ahrefs?
Originally a backlink builder, Ahrefs has expanded to include keyword research, competitor analysis, link building, rank tracking, and site audits. Through Ahrefs, SEO marketers get the information they need to produce better-optimized content that appears higher in search results. Throughout the industry, Ahrefs is praised for its keyword research and technical SEO tools.
What is Semrush?
Semrush is a SaaS software suite built for keyword research, online ranking data, and marketing performance analytics. Semrush contains a wide...
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