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Friday, May 17, 2024

CallRevu Monetizes Digital Marketing with AI Technology - PR Web

Last updated Thursday, June 2, 2022 14:15 ET , Source: NewsService

“CallVision DNI captures the marketing breadcrumbs, from search engines, digital ads, website (form fills and chatbots), and email to provide a data driven overview that highlights what triggered each customer to call and engage with the dealership to drive revenue.” Anthony Giagnacovo, CallRevu CEO

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

CallRevu’ CallVision DNI is the only automotive centric conversation intelligence solution that leverages machine-based artificial intelligence (AI) technology, inbound automotive call expert analysis and Google Analytics to deliver comprehensive reporting that monetizes the customer car buying journey – both online and offline – from the moment they first become aware of the dealership to when they ultimately call, email or schedule an appointment. The platform captures, attributes, and provides a frictionless environment that integrates the digital and call flows to optimize marketing effectiveness and spend ensuring a measurable return on investment (ROI).

“NADA reports on average, dealers invest 64% of their advertising expenditures on digital marketing, thus making it essential for them to have quantifiable data that reports where and how...



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