Wondering if SEO is worth your time and money?
Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business?
You can uncover the best ways to invest in the future by gaining a solid understanding of how your search investments will impact performance and your bottom line.
On May 25, I moderated a webinar led by Wayne Cichanski, VP of Search & Site Experience at iQuanti.
He demonstrated the business benefits that can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
Does Investing In SEO Work?
Absolutely.
However, when it comes to deciding where to invest, businesses usually prefer paid search over SEO.
Why is it lopsided?
Most people still have misconceptions about each path.
Let’s dispel those misconceptions, now.
Demystifying Expectations Of SEO Vs. Paid Search
Myth #1: You Should Only Invest In Either Paid Or Organic Search.
False.
Here is the truth:
- You should be doing both; the goal is to occupy the overall digital shelf space.
- The sum of paid and organic combined is more significant than any single channel by itself.
Myth #2: Paid Search Gives A Lower Overall CPA.
False.
Here is the truth:
- If your organic search is performing well, CPA can reach $25 – $65, instead of the standard CPA of $300 – $400.
Now that you know how important it is to invest in organic search in addition to paid search, let...
Read Full Story: https://www.searchenginejournal.com/demystifying-seo-investments-cmo-recap/452302/
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