The number of US digital buyers is expected to reach 291.2 million by 2025. DesignRush reached out to experts to discover the best-performing eCommerce marketing channels.
Statista reports that in 2020, there were 256 million digital buyers in the US alone. As purchasing products online has become a common practice among consumers, this number is expected to reach 291.2 million by 2025. And as the number of digital buyers increases, so does competition. This urges eCommerce businesses to leverage the best-performing marketing channels to reach their audience online and influence the buying process.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the best-performing marketing channels for eCommerce businesses.
1) EMAIL MARKETING
According to Stefan Chiriacescu, founder & CEO of eCommerce Today, eCommerce businesses should leverage personalized emails to increase conversions.
“Email marketing is one of the best-performing channels that can help engage and convert potential clients through personalized emails, particularly if you rely on automation,” said Chiriacescu. "In 2021 we got $7.4 million in sales for our clients from email marketing alone. $5.8 million was automation and the rest came from newsletters.”
2) SEO-DRIVEN CONTENT MARKETING
In the opinion of Sandra Caetano, founder and creative director at Highway 61, SEO-driven content can help eCommerce...
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