Google has introduced a new “algorithmic improvement” for how it selects titles for the search result snippets for multi-language or transliterated titles or where the title element is written in a different language or script from its content, the company announced.
Google said this algorithm update is “based on the general principle that a document’s title should be written by the language or script of its primary contents.”
What is changing. Google said it will try to find the best title link (not sure why Google doesn’t mention the name “title link” in its announcement) for the search result snippet when the title is written in a different language or script from its content.
(1) When multilingual titles repeat the same phrase in two different languages or scripts. The most popular pattern is to append an English version to the original title text, Google said. The example Google gave was the title “गीतांजलि की जीवनी – Geetanjali Biography in Hindi.” Google said in this case, the title consists of two parts, divided by a hyphen, and they express the same contents in different languages, both Hindi and English. Since the document itself is written only in Hindi, Google will change the title to just be in Hindi and remove the English. So “गीतांजलि की जीवनी – Geetanjali Biography in Hindi.” will be just “गीतांजलि की जीवनी.”
(2) With Latin scripted titles with transliteration, when content is written from one language into a different language that uses a different script...
Read Full Story: https://searchengineland.com/google-updates-its-title-algorithm-for-multi-language-or-transliterated-titles-385584
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