Is There Ranking Power In Keyword Domains? - Search Engine Journal

Let's examine the ranking power of keywords in domain names, including what two Googlers say about choosing domains.

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Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that they might be directly or indirectly helpful for ranking purposes.

Choosing a domain name is an important step for launching a website, so it’s important to make the right choice.

The choice of a domain name generally falls into three categories:

1. Keyword domain.
2. Word + keyword domain.
3. Brand domain.

It is arguable which approach is best. What is not debatable is that it’s helpful to learn about the topic before making a decision.

Keyword Domains

A keyword domain is a domain name with keywords in it. An example can be Widgets.com.

Using a domain name with the keywords in it can provide the perception of authority.

Some companies own generic domain names and redirect them to their websites, for whatever reason.

For example, Coffee.com redirects to Peet’s Coffee, an artisanal coffee roasting company. That makes it easy for people to navigate to Peet’s.

But, the downside of generic keyword domains is that “all of the good ones” are already registered and prohibitively expensive to pry off of a domainer.

There is also some internet history related to generic keyword...

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