Well, this is straight from the desk of “didn’t see that coming,” but search engine toolkit company Ahrefs just told me they’ve been working on their very own search engine on the sly, plowing $60 million of resources into its own search engine, called Yep. It’s a unique proposition, running its own search index, rather than relying on APIs from Google or Bing.
As for the name? I dunno; Yep seems pretty daft to me, but I guess at least the name is one character shorter than Bing, the other major search engine I’ll only ever use by accident. Name aside, Yep is taking a fresh new path through the world of internet advertising, claiming that it’s giving 90% of its ad revenues to content creators. The pitch is pretty elegant:
“Let’s say that the biggest search engine in the world makes $100B a year. Now, imagine if they gave $90B to content creators and publishers,” the company paints a picture of the future it wants to live in. “Wikipedia would probably earn a few billion dollars a year from its content. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary.”
It’s an impressively quixotic windmill to fight for the bootstrapped company Ahrefs. Its CEO sheds some light on why this makes sense to him:
“Creators who make search results possible deserve to receive payments for their work. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with...
Read Full Story: https://techcrunch.com/2022/06/03/yep-search-engine/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
