As restaurants take steps toward recovery and set the stage for post-pandemic growth, it's critical that they continually evaluate their execution in three key areas that can affect where they land in the widening digital divide.
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For two years, restaurants have faced a relentlessly challenging environment fraught with uncertainty, significant operational changes and supply chain disruptions — not to mention a labor shortage that is costing 71% of restaurants $5,000 or more per month.
So, how have restaurants survived, and even thrived, with the odds stacked against them? The pandemic shined a spotlight on two important factors influencing business performance: 1) the remarkable resilience of restaurant owners and staff and 2) their level of technology usage.
Whether they pivoted to online ordering or re-engineered dining room experiences, restaurants that were already more tech-enabled or quicker to adopt new technologies tended to bounce back faster and withstand additional curveballs as Covid variants made their way through the Greek alphabet.
Seemingly temporary solutions became core to operations, and the increased reliance on technology will continue as restaurants look to boost guest volume, efficiency, sales and profitability. A Popmenu study of 415 U.S. restaurant owners and operators found that 51% plan to automate more online operations in 2022 and 41% plan to automate more on-premise operations.
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