What is Search Engine Optimization?
Search engine optimization is the practice of optimizing your website and other online presences to improve your visibility in search engine results. Brands want their websites to rank near the top of search results for specific keywords — the higher you rank for keywords, the more organic website traffic you will get.
Why SEO Matters for New Jersey Businesses
Effective SEO is a lynchpin for effective marketing to NJ commercial concerns because:
- 68% of all trackable website visitors come from natural search (1)
- 75% of searches stop on the first page of results (2)
- 78% of clicks go to the top five search results on the first page (3)
- The top result on Google gets 13X as many clicks as the tenth result (4)
What Drives Your Search Rank?
Many factors help determine how near the top your website appears in search results. These factors include:
- The tags, titles and descriptions in the back end of your website
- The quality and depth of the content on your website
- The speed that your pages load
- How much website traffic you receive
- How many sites have content related to the topic
- The number of sites linking to your content (link building)
- How recently and frequently you post/update the content
Search engines like Google also favor websites that appear attractive and functionally on mobile screens and have well-designed pages and sitemaps. Their goal is to make sure their users are having a site good experience, so the more mobile and user...
Read Full Story: https://njbiz.com/using-seo-to-reach-new-jersey-businesses/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
