There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions.
What happens once these users land on your website?
As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.”
By analyzing user interactions on website navigation menus, measuring scroll depths, button clicks, engagement with form fields and even JavaScript errors, we can see potential barriers to conversion.
User experience (UX) metrics can be easily tracked via free and paid platforms such as Microsoft Clarity, Hotjar and other platforms.
How to measure UX with Microsoft Clarity
Before signing up to a UX tracking platform, check to see if it is GDPR and CCPA compliant, if there are traffic limits, if data sampling or sharing of data with third parties occurs and the pricing model.
As Microsoft Clarity satisfies all of these criteria and will forever be a free service, it is a cost-effective tool for measuring UX.
Sign up with Clarity by using your Microsoft, Facebook or Google account. Then, once logged in, create a new project for your website.
You will need to add the Clarity tracking code to your website, found in Settings > Setup > How to install Clarity. This installation can be done by manually adding the code to your webpages or via third-party platforms such as Google Tag Manager.
Allow for up to two hours before data appears...
Read Full Story: https://searchengineland.com/analyze-ux-metrics-improve-seo-385559
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