It’s easy to take Google for granted. Most of us conduct searches every day, and some of us conduct dozens or hundreds of searches every day. Whenever we conduct a search, we’re instantly greeted with hundreds to thousands of relevant results that all offer information or destinations we need. It’s so simple, so intuitive, and so easily available that we don’t much think about what’s going on behind the scenes.
But if you’re in the search engine optimization (SEO) industry, you know that there’s a lot going on behind the scenes. And if you want to take advantage of Google’s algorithm to rank higher and generate more organic traffic, you need to have at least some understanding of how Google’s ranking algorithm works.
Therein lies the problem, and a massive challenge for most SEO newcomers. As almost any SEO expert will tell you, Google’s ranking algorithm is extremely complicated. But is it really as complicated as they say? And either way, how can you understand it better?
Google Search Algorithm Transparency
Google wants to build the best technology in the world. There’s no hiding it or denying it. But Google isn’t necessarily interested in making sure that everyone understands exactly how that technology works.
The company is notorious for keeping its core search algorithm shrouded in secrecy. It does not officially publish the algorithm, but it does give hints about how it works. Why the secrecy? There are a few good explanations. For starters, their search algorithm...
Read Full Story: https://readwrite.com/is-googles-ranking-algorithm-really-that-complicated/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
