With the cost of advertising going through the roof, small businesses are struggling to keep up with such a competitive field. Generally, it’s recommended to spend around 8% of your revenue on marketing, but is it really necessary to spend that much?
In the short term, it might be. However, for businesses seeking a “light at the end of the tunnel” where they can ease up on these expenses, you’ll have to turn to other solutions like organic traffic.
Luckily, we can help with that. Let’s talk about small business SEO and how to build organic traffic for your business this year!
What Is SEO?
Search engine optimization is the process of altering or building your website’s content under the guidelines of search engines like Google. Doing so can help your website rank for relevant searches from your target audience.
Google uses “crawlers” to crawl and index billions of web pages every day, and they rank them for various keywords that people search for. They then use a few other factors from the user searching and the websites that match these keywords to determine their order. This is why you don’t see digital marketing agencies when you search for “ice cream near me”.
Well, showing up at the top of a Google search has some serious benefits. The difference between the bottom of the first page and the top of the second page is enormous in terms of drawing traffic, so websites have to compete with each other to optimize their content for these searches. So, is it worth the...
Read Full Story: https://www.fishstripes.com/23154578/small-business-seo-tips-that-drive-traffic-and-get-results
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