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Google Search is constantly evolving to serve more useful results to searchers.
One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year.
The results of rigorous testing allow Google to determine the best search features to deliver search results in a format that is most useful to your query.
This leads to changes in the way that search results are delivered.
In this article, you’ll learn what a SERP is and the various search features that could affect the way your business appears to your target audience.
What Is A SERP?
SERP stands for search engine results page. This is the page that gives search engine users the best results for their queries.
Search engine results pages can vary from one search engine user to another based on a variety of factors including whether you are logged into your Google account, your location settings, your language preferences, and your search history.
The following is the SERP for SEO.
Screenshot from Google, March 2022
At the start of the search results, Google displays the approximate number of search results for the query and the time it takes to deliver the SERP.
In...
Read Full Story: https://www.searchenginejournal.com/what-is-a-serp/429074/
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