Check out the complete history of Google's Penguin algorithm and learn how it impacted the practice of SEO.
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Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices.
The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide format.
For the most part, Google claims to ignore a lot of poor-quality links online, but is still alert and monitoring for unnatural patterns such as link schemes, PBNs, link exchanges, and unnatural outbound linking patterns.
The Introduction Of Penguin
In 2012, Google officially launched the “webspam algorithm update,” which specifically targeted link spam and manipulative link-building practices.
The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet from Matt Cutts, who was then head of the Google webspam team.
While Google officially named the algorithm Penguin, there is no official word on where this name came from.
The Panda algorithm name came from one of the key engineers involved with it, and it’s more than likely that Penguin originated from a similar source.
One of my favorite Penguin naming theories is...
Read Full Story: https://www.searchenginejournal.com/google-algorithm-history/penguin-algorithm-update/
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