See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Ahrefs recently announced its new privacy-focused search engine called Yep.
The search marketing community responded on social media with enthusiasm for the project but there were many questions.
We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers.
My first question was about the name of the search engine itself. Branding and choosing a domain name is an important process and it’s always interesting to learn how companies approach this important step.
1. What is the meaning behind the choice of the word Yep for the name of the search engine?
It doesn’t have any specific meaning but is a nice, short, and easy-to-remember name. You won’t forget “Yep”, right?
Choosing a name for the search engine was quite a struggle.
We checked hundreds of ideas in the last 2 years. Initially, the team settled with Fairsearch dot com, with plans to transition to Fair.com. But we couldn’t get Fair.com.
Yep itself came up the first time when we were watching the Avatar cartoons in which Aang his friends used the phrase, “yip-yip” to make their sky bison take off into the air.
2. In an article published on Medium (Investor money vs. public interest: did Google fail to build a non-evil platform?), you cited Google’s Featured Snippets as an example of how Google provides answers...
Read Full Story: https://www.searchenginejournal.com/ahrefs-ceo-reveals-more-about-yep/453268/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
