Digital Marketing Updates: GA4, Google Updates and International News - Internet Marketing News

Find out more about the latest updates in digital marketing. Featuring key updates from Google, demystifying meta descriptions, and checking in on China's luxury goods market

Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Content and International from the last two weeks.

This week we're covering key updates from Google, demystifying meta descriptions, and checking in on China's luxury goods market.

PPC

Abby Crewe - PPC Specialist

Google Analytics 4 must be installed on websites this year

Google Analytics has been a cornerstone of not just PPC, but all of digital marketing for years, so moving over to GA4 is going to be a big change for everyone involved. The current iteration of Google Analytics is going away in 2023, making moving over to GA4 a time-sensitive issue. In order to be able to compare year on year data, GA4 has to be installed on websites this year, so it is something that all website owners and advertisers need to be thinking about.

Google Performance Max update to add focus on in-store visits

One of the hottest topics in PPC recently has been Performance Max, with this new campaign type becoming the ‘go to’ within Google Ads. The campaign does still have some teething issues and there’s also an insight into the campaign that was only announced to Search Engine Land.

The campaign is going to be updated so there is also a focus on in-store goals and store visits, which is useful for...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.