SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 15 SEO-related questions along with their answers.
SEO for Lawyers
1. What does SEO stand for?
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a website page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase targeted organic traffic to that page.
2. Which SEO techniques are popular?
Where to begin? Link building. Keyword research. Authoritative content. Site audits. On-page SEO. All are important. Download our free eBook, SEO for Law Firm Websites, if you want to understand all of these techniques.
3. How much does SEO cost?
SEO for lawyers does not cost anything and can be done yourself if you know how to. However, if you want to hire an expert or agency to help your efforts, the cost may vary.
Like many things, it varies greatly depending on several factors. Marketing agencies who offer low prices tend to cut corners, while high-quality partners will require more of an investment. The fees you pay to an agency are for their expertise, ethics, and years of experience.
4. When I begin SEO, how long will it take to see results?
It’s important to know that SEO isn’t an overnight strategy. Activities in the first few months are centered on making updates that crawlers will index....
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