I asked Victor Karpenko, the CEO of Ukraine-based SeoProfy, to describe the common organic search mistakes of ecommerce merchants. Most are technical, he told me, adding, “You can answer 99% of any SEO question by looking at competing, high-ranking sites.”
To Karpenko, analyzing competitors is crucial SEO research. He should know. He founded SeoProfy in 2010 in Kyiv. It’s now a global search-engine-optimization leader with 200 employees, sophisticated internal tools, and a roster of impressive worldwide clients across multiple industries.
The entire audio of my recent conversation with Karpenko is embedded below. The transcript is edited for clarity and length.
Practical Ecommerce: What are the common SEO mistakes of ecommerce merchants?
Victor Karpenko: Most SEO mistakes are technical, such as structuring a website with the right categories, links, and keywords. Most errors happen at the initial setup, during the research phase. You can answer 99% of any SEO question by looking at competing, high-ranking sites.
Here’s an example. I recently spoke with a client who sells pillows and mattresses online via WooCommerce. He asked me if he should move to Shopify to obtain better rankings.
To answer, he should search on Google for keywords such as “foam pillow” and look at the top 10 results. We have a plugin that shows the CMS of those sites. He might see five competitors using WooCommerce and another five with Shopify. He could narrow the search further by analyzing the top...
Read Full Story: https://www.practicalecommerce.com/seoprofy-founder-study-competitors-to-improve-rankings
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