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There are many contradictory ideas about the best way to approach SEO.
For every idea proposed, there are others in the SEO industry who disagree.
Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong.
There is a way to cut through the noise and figure out which information is likely valid and which information is smoke and mirrors.
Googlers Statements On SEO Information
What Googlers say about SEO is generally limited to four topics:
- Actions to avoid a negative outcome.
- How to increase indexing.
- How to help Google better understand your webpages.
- Confirmation that site promotion is important.
Googlers don’t offer loopholes for how to influence rankings, of course. But the information they do provide is useful and consistent.
For example, a Googler can’t necessarily say that Google has an algorithm that’s specifically for hunting down and killing guest posts for SEO links.
But they can advise that guest posting for SEO is done and that publishers should stick a fork in it.
By doing that, the Googler is helping publishers avoid a possible penalty or spending money on a service that won’t produce the desired results.
It makes sense to seek out what Googlers say. What Googlers say is literally the most...
Read Full Story: https://www.searchenginejournal.com/avoid-seo-misinformation/445731/
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