Running an ecommerce business?
How many apps have you added to your site to improve customer experience?
A handful, you say?
Maybe not enough?
It’s easy to keep adding new plugins geared toward improving your customer’s user experience, increasing sales, etc.
But with so many bells and whistles, marketers can lose track of their focus.
Let’s cut down the laundry list of apps in your ecommerce site’s ecosystem.
This 360-degree strategy has one goal in mind: driving revenue.
On June 1, I moderated a webinar with Bridgeline’s ecommerce product and marketing experts, Shreyas Kamath, Victoria Lindsay, and Jonathan Meyer.
Kamath, Lindsay, and Meyer provided a walk-through of the crucial aspects of your site that help attract traffic and convert visitors into customers.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
How To Evaluate If Your Marketing Strategies Are Successful
As a marketer, you need to find the sweet spot between:
- Traffic.
- Conversion.
- Average Order Value (AOV).
5 Ways To Increase Revenue With A Clean Marketing Tech Stack
These five steps can help you trim down apps that aren’t contributing to your company’s overall goal.
You’ll be able to uncover your top performers as well as discover ways to consolidate multiple apps into a combined, single point of data and functionality.
1. Peek Into Your Marketing Technology Stack
Take inventory of your apps and how they connect to your new revenue strategy.
Use these questions to...
Read Full Story: https://www.searchenginejournal.com/ecommerce-revenue-martech-stack-recap/453038/
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