There’s never been a better time than now for a web developer’s approach to SEO.
The pace at which tools and resources, both new tools and anything familiar, innovate and open options for us also demand that we keep up. Recently, that has meant more requirements for performance optimization as Google releases algorithm updates and changes to metrics calculations.
One tool that you should be familiar with is WebPageTest. They recently released some incredibly useful new fully integrated test tools.
WebPageTest now proxies real-time user-specified HTML modifications through Netlify to run comparison tests right inside their user interface. No coding is required.
Genius makes sense
Smart application logic in three huge areas of concern bubble findings up for you, but not just with text blurbs, with re-test options prepped for you to run combinations of variations for comparison. The array of tests available in WebPageTest now means there will be no more setting up tests using third-party proxy tools that duplicate what you can test directly.
This was all technically possible before and the original approach continues to have importance.
Although impressively comprehensive, there will always be tests you will need to run using a proxy host of your choice. This requires handling JavaScript and Cloudflare, however.
With WebPageTest you get to point and click.
Pesky lab data
Always keep in mind the best possible combination of numbers from lab tests may not yield the same numbers...
Read Full Story: https://searchengineland.com/webpagetests-opportunities-experiments-testing-385627
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