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AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until it starts to dominate SEO strategies.
The SEO industry is always in a state of flux. Google is constantly changing its algorithms, and new technologies are emerging all the time. Ever since Google’s announcement in 2015 that they would be using RankBrain, an artificial intelligence (AI) system, to help process search results, the SEO community has been discussing the impact that AI will have on the industry.
RankBrain is not the only AI system that Google is using. In 2017, they announced that they were also using machine learning to fight spam.
Since Google’s Search Liaison, Danny Sullivan, confirmed in 2019 that RankBrain was now being used for every search query, several companies have started to experiment with AI and machine learning to try and get ahead of the curve. This gave rise to a whole new plethora of AI-based SEO tools. Some of the prominent ways in which AI tools have proven their effectiveness are SEO keyword research, content creation, traffic and site growth analysis, voice search,...
Read Full Story: https://searchengineland.com/how-ai-will-change-the-future-of-search-engine-optimization-385543
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