Every time you want to buy something, the first thing you’ll likely do is go to Google and ask where you can get it,which is why so many business owners utilize Google in their marketing campaigns. Google will process more than two trillion searches every year, making it one of the most trusted platforms for pay-per-click advertising (PPC).
That said, it’s not easy to attract customers in Google. So, how do you find new leads for your business using Google?
Design A Top-Notch Landing Page
Whether you use PPC advertising or SEO for your marketing campaign, it will be useless if you don’t have a landing page. The moment people click your link in Google search results, your landing page will be the first to appear on their screen. And if it does not deliver, people will immediately leave your site, which does not help if you want to find new leads for your business.
Designing a top-notch landing page is essential if you want your Google ad campaign to succeed.
A good landing page needs to be hassle-free, fast, and intuitive to ensure users have a positive experience.
Advertise On Google Display Network and Google Search Network
If your goal is to attract as many leads as possible to Google, focus your efforts on the Google Search Network and Google Display Network. If you don’t know, these are the channels where you can run your ad campaign on Google. And it would be best to use both rather than one because your ads can appear in the following locations:
- Relevant Websites
- ...
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