Local SEO Primer for Destinations - Leisure Group Travel

Obviously, destinations seek to attract people from all across the state, country and even the world. However, that doesn’t mean they should forgo improving their local search rankings. By optimizing for local search, destinations can encourage leisure and tourism within their own region to both residents and visitors alike, by providing content that promotes the local businesses that make up their members.

Performing a local SEO audit will identify your site’s strengths and weaknesses to help you perform stronger in local search and better facilitate the connection between your members and their potential customers.

Here are four core elements to examine during your audit:

Google Business Profile

Google Business Profile, formerly Google My Business, is a prerequisite for any fully functioning local SEO campaign. If you don’t already have a verified profile account, this should be your first step.

Once set up, your profile will appear in standard search results pages as well as on Google Maps and is usually the first exposure to your business that searchers will see, so it should be as complete and updated as you can make it.

Sift through all of the information about your company to create a true portrayal of your services, products, location, hours, and other details. Google evaluates listings based on relevance, distance, and popularity, so consider how you might improve your listing to encourage good rankings.

Keyword Targeting

Keywords are an important part of all...

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