Red Queen SEO, A Search Engine Optimization Agency, is Helping Charlotte N.C. Businesses Increase Customers Through Google My Business - Digital Journal

Red Queen SEO is helping local businesses around Charlotte, NC, set up their Google My Business (GMB) properly to reach potential customers. Recent changes have made GMBs more critical for business success, and many local businesses are falling behind.

A Google My Business, or Google Business Profile, is a free listing publicizing businesses through Google Maps and local search engine results on Google. It shows customer reviews, service areas, and hours of operation.

Google My Business has become an essential component of any business’s online presence. The pandemic and the Great Resignation changed how many people use online searches before heading to a local store or restaurant or hiring a service provider. Hours of operation, services offered, and health-related expectations changed more frequently, and users became more likely to check online first.

A Google My Business site has long held importance because it is often the first thing a customer notices searching for a business. But, as Google has done core updates, the importance of certain factors in a GMB has shifted, and many companies have not kept up. The reviews displayed under the profile create a solid first impression of a business. Business owners should review their information periodically, noting any changing hours-of-operation, and adding recent photos.

Properly optimizing a Google My Business account takes careful attention to detail, and Red Queen SEO has the specialized knowledge to get it done...

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