In a move to strengthen its position as a full-service ad company, Simpli.fi has announced the addition of Google Ads and YouTube advertising. The addition is expected to change expectations of marketers as the company continues to build out its managed services and solutions suite of tools, offering everything from connected television (CTV) to paid search.
The goal, says Ryan Horn, senior vice president of marketing at Simpli.fi, is to automate as many processes as possible. When asked whether the move changes the company's focus, he said the focus for the provider remains on “advertising automation and agency management software.”
“The idea is to automate as many offering for our clients as possible and alleviate what we call ‘the swivel chair,’ having to go to different vendors for services,” Horn said.
The offerings include media buys and optimization processes for Google Ads, YouTube, CTV, addressable, mobile, other video, display, native, and social advertising. Some are managed services, while others are sell-serve through Simpli.fi’s platform.
Simpli.fi’s customers can log into the platform and see how each campaign performs based on the medias assigned to the budget. Optimization is handled by Simpli.fi as a managed service. Google Ads and YouTube Ads are offered by a managed service. Programmatic campaigns, and social campaigns such as Facebook, are offered as managed services, but also self-service.
More services could move to self-service, Horn said, but for...
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