The “Yellowstone” housing crisis - The Hustle

Last updated Wednesday, June 8, 2022 08:46 ET , Source: NewsService

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The big idea

The ‘Yellowstone’ housing crisis, explained

“Leverage is knowing that if someone had all the money in the world, this is what they’d buy,” professes John Dutton, the Montana mega-rancher played by Kevin Costner in “Yellowstone.”

Ain’t that the truth. As Paramount’s hit show has soared, so have Montana’s housing prices.

And while not a direct cause and effect, Montana’s TV allure may well have heightened a dire crisis in America’s third fastest-growing state.

First, some context

The season four finale of “Yellowstone” in January was the most-watched show on cable since “The Walking Dead” season three premiere in October 2017. It grabbed ~9.3m viewers, a 81% jump over season three.

The success...

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