Yoast On Why It's Adopting IndexNow Protocol - Search Engine Journal

Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin.

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After originally dismissing Microsoft’s open-source IndexNow search engine indexing protocol, Yoast has reversed course and indicated they will now support it.

In a conversation with Search Engine Journal, founder Joost de Valk explains why.

Adoption of IndexNow by Yoast is a watershed moment for publishers and the search marketing community. It may signal even wider future adoption of the new protocol which may substantially alter SEO and content marketing in a positive way.

IndexNow

IndexNow is an indexing protocol that helps websites receive near-instant indexing by search engines.

It is an open-source initiative designed to help websites alert search engines to new or updated content.

Search engines benefit by no longer wasting data center resources by redundantly crawling web pages that are unchanged and already indexed.

The IndexNow indexing protocol can even be used to notify search engines of pages that are newly removed and returning a 404 server response code.

IndexNow reduces the amount of energy used by data centers, which in turn contributes to helping minimize the causes of global warming.

A large number of companies already support IndexNow, from search tools to...

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