You probably read the headline and thought to yourself, “a blog…in 2022?" If you scoffed at the idea that your business should be creating content through blogs, you would be missing out on the most viewed and consumed type of content in the world.
Blogs readership has grown over 12 per cent in the last five years and will continue to do so. Think about this for a second, according to Statista, over 68 per cent of all sales start with a simple Google search.
When you get the results to your question or query on Google (or any search engine), you are typically met with a link to an article from a website, which dominates the search engine results. They have links to a couple of videos on YouTube and maybe even a podcast episode but predominately all results on a search engine are links to articles/blogs on a website.
I wanted to give you some help here and give you 10 types of blogs/articles your business, whether you are a solopreneur, right up to corporate, that you should be creating to help your marketing efforts, and generate more leads and sales.
1. How to blogs
2. Listicles or list blogs
3. Content hubs
4. Expanded definitions
5. Expanded list posts
6. News articles
7. Data studies
8. Case studies
9. Cheat sheets
10.Templates
If your brand decided to execute on these topics daily and consistently, it would greatly improve your search rankings on Google, position your business as a leader in the space and with the right tools in place, you can track exactly which...
Read Full Story: https://newsday.co.tt/2022/06/09/10-types-of-blogs-your-business-should-create/
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