See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
It’s the bread and butter of your career, but possibly also the bane of your existence.
Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it.
Of course, we’re talking about email marketing.
Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average $36 for every dollar spent.
But, what is it exactly?
According to Wikipedia, email marketing is “the act of sending a commercial message, typically to a group of people, using email.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.”
For digital marketers, this means primarily one thing: directing recipients to a website, either for more information, to make a purchase, or to perform some other action.
In other words, traffic is the name of the game.
But, can you really use email marketing to boost your organic traffic? Of course!
A key part of search engine optimization (SEO) is off-page factors, including social media shares and backlinks.
High-quality traffic will also affect how your site is ranked by...
Read Full Story: https://www.searchenginejournal.com/email-to-boost-organic-traffic/452891/
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