How cyber attackers use black hat SEO to gain access to information - TechRadar

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In today’s digitally-enabled and digitally-focused culture we have become voracious consumers of online content, and the numbers keep growing - activity on the internet is setting new records every day. In addition, we are used to instant response times, rapid results and information gathered in the blink of an eye.

When we are searching for information in a specific field, our immediate go-to are top search engines like Google or Bing. When we see the search results in a list, we typically click on the first few links, assuming they are the most relevant sources. Herein lies the problem: how can we be confident that the results are trusted and appropriately ranked by search engines? And more importantly, can the results be manipulated? The answer to the latter, unfortunately, is a resounding YES.

SEO (Search Engine Optimization) has been around since the internet took off and continues to be updated on a regular basis. SEO is the process of improving a website to increase its visibility when people search for information, products or services. The better visibility a page has in search results, the more likely that link is to garner clicks – and ultimately, attract prospective and existing customers to the business.

Black hat SEO

Anyone can manipulate the SEO process by utilizing keywords and hyperlinks in online content and other methods to gain a higher ranking for their business in search results. Unfortunately, threat actors also use search...

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