How Investing in SEO Can Build Long-term Equity - Inc.

By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands.

Investing in SEO for your business is a long-term strategy that can help you rank higher in Google SERPS and bring you more business for years to come.

You know SEO is necessary, but what does it mean? Why is it essential for your business? Is it worth the cost and time investments?

Seriously investing in SEO can build long-term equity in your website. By treating your site as digital real estate and committing to this strategy, your return on investment can go up over time. The more you do it, the faster you will see results.

It's a Marathon, Not a Sprint

Domain authority. What is it? Essentially, it's a score associated with your website that indicates how you rank in the search engines. The higher the score, the more likely you will rank higher in search results. Initially, building domain authority will take dollars and time. However, once you've crossed the threshold, having built up enough authority to be trusted by Google and other websites, and rank on page one for your target keywords, your traffic can become a gift that keeps on giving.

Traditional digital marketing is one-to-one regarding what you pay for and receive. If you spend x, you get y. If you want more of y, you have to spend more of x. It's a solution that can drive immediate results in the short term. You can spend advertising dollars on Pay Per Click marketing and...

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