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Measuring SEO metrics is essential for proving the value of your efforts and optimizations.
It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy.
With a plethora of SEO platforms and point solutions on the market, here are the most important enterprise-level metrics to measure SEO performance and ensure you are on track to meet business goals and objectives.
1. ROI
We live in a changed world due to COVID.
Many brands are protective of their budgets and watch every dollar they spend on marketing.
Calculating the ROI of SEO is the best way to justify your existence, and it all starts with business goals. If you are an ecommerce brand selling printers and your goal is to grow 30% year over year, you’ll need a strategy that hits that goal.
To do this, you will need to know some information depending on how your client makes money, i.e., ecommerce, lead generation, etc., to prove the ROI.
- Average order value.
- Conversion rates.
- Current rankings and traffic.
- SEO spend.
ROI = (Organic Traffic * Conversion Rate * Avg Order Value) / Cost of SEO
Calculate Keyword Value Equation For Ecommerce Website
Revenue = Search Volume * Ranking Position...
Read Full Story: https://www.searchenginejournal.com/top-enterprise-seo-metrics/444564/
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