Getting prime placement in the search engine results pages (SERPs) can bring tons of traffic to your site, expand your reach, and increase sales. Unfortunately, such placement comes with tons of work if you take the organic SEO (search engine optimization) route. What is an easier option to get eyes on your URLs and content? Paid search, and we will discuss what it is, how it differs from organic search, and how it can help you in this search engine optimization tutorial.
Read: Internet Marketing Versus Search Engine Optimization
What is Paid Search?
As its name suggests, paid search is a digital marketing method where advertisers pay search engines to place their ads in the SERPs. If you have ever used Google, you probably recognize these ads, as they can sit atop a search engine results page or towards the bottom. And, while some look like your standard search results in text form, others may have images and resemble an online carousel or catalog. To help users differentiate paid search ads from standard results, Google places the word “Ad” or “Sponsored” at the top.
Are all paid search ads created equal? No, as several factors determine their placement or ranking amongst competitors. Google uses the ad auction to determine which ads show and where. Every advertisement in the auction will be given an ad rank as calculated by Google Ads. Ad rank is critical for companies because it determines your ad’s position and whether it is even eligible to be shown at all.
As...
Read Full Story: https://www.htmlgoodies.com/seo/what-is-paid-search/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
