Marking a historic first, the popular video-streaming platform, YouTube, hosted a virtual Pakistan creator roundtable.
The event was attended by media persons and the brains behind the four renowned Pakistani YouTube channels; Ducky Bhai, Something Haute, Sistrology and Street Food PK.
The discussion began with the Country Director of Pakistan at Google, Farhan S Qureshi, sharing valuable insights with content creators and the media.
“Over 55 percent of the viewership of Pakistani YouTube channels comes from outside the country. The number indicates that the content created by Pakistani YouTubers is highly popular all across the globe,” Farhan S Qureshi.
He also shared that overall growth of 35pc was recorded on a yearly basis as more than 300 channels now have more than 1 million subscribers. Over 4500 YouTube channels now have more than 100,000 subscribers, registering a growth rate of 45pc, he added.
Qureshi also revealed that popular Pakistani YouTube channels are now making over Rs1 million annually recording a growth rate of more than 140pc year-over-year. He stated that YouTube encourages its content creators to grow financially stable.
During the panel discussion, the content creators also shared the stories of their YouTube journey as to how they started it off, how they managed to build a community, how it changed their life and where they stand today.
Saad Ur Rehman, popularly known as ‘Ducky Bhai’ recalled that he started his YouTube channel five years ago. “I...
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