The Washington Post on Monday will introduce a series of articles with visual animated content in an effort to change economic journalism.
The series aims to demystify financial trends, such as inflation and rising gas prices. Econ 101: Navigating the Economy will include other topics in the series scheduled throughout the year.
Morgan Stanley sponsored the content series, unlocking the paywall and engaging readers who are curious about and interested in the economy. It allows anyone to read and share the information in the articles.
“This is the first time we have done a sponsorship like this, where we removed the pay wall from access to the data and information, broadening the opportunity for all to read, not just those with subscriptions,” said Alice Milligan, CMO at Morgan Stanley.
The sponsorship fits into a broader strategy for the company, educating people, giving them access to information for free.
Milligan hopes other companies will step in to sponsor content, “democratizing information,” something Morgan Stanley will likely do again because it demonstrates what the brand represents.
Andre Rucker created the visual animation running with the article Pump shock: Why gas prices are so high. Anna Hrachovec knitted the characters for the visual animation running with the article Inflation explained: How prices took off.
The series will be promoted on Twitter and Instagram, as well as in its newsletters.
The financial firm also has a podcast titled Thoughts on the...
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