The digital realm is truly the new frontier for brands and advertising and now it is incredibly rare to find a mid-sized brand which does not have a well developed digital content strategy and online following. Brands from around the world have seen amazing successes in the market due entirely to their online marketing strategies or social media manoeuvrings and the good news is that there is always room for more excellent, high performance fashion brands in the market.
If you are all about fashion and design, but do not know where to start when it comes to branding in the digital age, do not fret. Many of the skills and experiences which are gained from working in fashion can be translated to the digital side of things. Keep reading to learn about some of the all time best practices fashion companies should follow when it comes to branding in the digital era.
Maintain a consistent aesthetic
Fashion is all about design, aesthetics, projection, and emotional connection, so it should hardly be surprising that maintaining a consistent aesthetic is of the utmost importance. Fashion brands which do not have a cohesive aesthetic end up looking disjointed, awkward, and out-dated in a way which is not dissimilar to the JC Penney’s catalogue.
The additional challenge which modern fashion brands have is maintaining that aesthetic on all digital platforms as well. This means that the colours, branding, and even tone of the brand need to be the same across all digital channels and,...
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