Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their attendees.
Though certain nuances like social media platforms and content types can vary wildly from one kind of event to another, there’s a number of universal principles that can be applied across all event marketing strategies. By understanding and applying these methods, you’ll not only drive up attendance and fortify your brand equity, but also enrich the experience of your target audience, from the moment the event is announced right up to the doors closing.
In this post, we’ll look at three out of six of the best digital marketing strategies you should be using to help promote your next event.
Define/Redefine your KPIs
For many event management professionals, one of the best things you can do for your overall digital marketing is to go back to basics, and review the core objectives that drive your digital marketing efforts
in the first place.
Any marketing campaign is only as effective as your ability to verify its impact. While it may take resources away from more immediate, hands-on tasks, taking a proactive approach to your KPIs can work wonders for seeing a campaign’s realtime effectiveness, and give you powerful insights unique to your business and audience, which you can then use in your future campaigns.
According to leading events and meetings journal Skift, only 61%...
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