We explore the intricacies of search engine optimisation and offer some tips and tricks on how you can optimise SEO to improve your rankings
Search Engine Optimisation (SEO) is an essential tool for charities. It gives them the chance to improve their reach, find a larger audience, raise funds, and help more people. But SEO has a reputation for complexity, often depending on confusing jargon, technical buzzwords, and exclusionary language.
SEO is not nearly as complex or confusing as many people imagine. In the following article, we want to keep things simple, giving you only the essential information, and providing charities with a quick step-by-step guide to mastering SEO. Let’s start below by exploring some basic definitions.
Skip to: Basic SEO terms you need to know
Basic SEO terms you need to know
Crawl: The process of looking for new or updated web pages. Search engines discover URLs by following links, reading sitemaps, and through various other methods. Search engines ‘crawl’ the web, looking for new pages, and index them where appropriate.
Crawler: Automated software that crawls through web pages and indexes them. Google uses the Googlebot crawler, for example, and Bing uses Bingbot. Most search engines will have their own crawler and the efficacy of the crawler likely determines the efficacy of the search engine.
Index: Search engines store all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of...
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