Let’s face it. It’s technically possible to execute a search engine optimization (SEO) strategy entirely on your own, but it’s ridiculously complicated and difficult to do so. So for most individuals, small businesses, and even major companies, you’ll probably have to choose an SEO partner to help you with strategic planning and execution.
But with so many options for SEO partners on the market, how can you make this critical decision? What should be your biggest priorities?
Options for Choosing an SEO Partner
For starters, you should know which options are on the table. There are four main categories of SEO partners that you can choose from, each of which has strengths and weaknesses.
- An SEO agency. First, you can hire a dedicated SEO company. This is, in many ways, the most convenient option, since your agency will be able to handle almost everything related to your campaign. Agencies tend to be more expensive than other options, but they also offer more services, support, and accountability.
- In-house hires. Alternatively, you could build your own team. Utilizing resources already in your department or new hires, you can create a team to learn search optimization and execute it for your business. Depending on your approach here, this can also be expensive – and it’s not as convenient or scalable as working with an SEO company.
- Freelancers/contractors. You can also choose to hire freelancers or contractors for your work. This is usually the cheapest option, though it...
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