To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority.
“The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.”
Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of project managers, specialists, and link builders.
He and I recently discussed the state of SEO in 2022.
Eric Bandholz: Should merchants pursue SEO?
Jeff Oxford: Yes, although SEO doesn’t get the publicity it used to.
Google has its official guidelines, which state certain things you should do to optimize organic search rankings. These include creating great content and having a user-friendly and mobile-optimized website.
The opposite is so-called black hat SEO, such as keyword stuffing, invisible fonts, self-generated links from forums, comment posts, and similar.
I can simplify effective SEO into four buckets. The first is link building from quality sites. You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.
The next bucket is content. Original, well-written blog posts and product descriptions are essential for merchants looking to rank organically. Never use manufacturers’ descriptions of products.
Next is page optimization — title tag, header tags such as H1 and H2, and image alt tags.
...Read Full Story: https://www.practicalecommerce.com/180-marketing-founder-4-buckets-to-seo
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