7 important 2022 Google search statistics for B2C marketers - The Business Journals

Here are seven of the most interesting and insightful statistics for marketers and brands in the B2C space:

1. Almost half of all product searches begin on Google

Just like many other searches, 46% of consumers start with Google when looking for a particular product or service. Knowing where product searches start can help marketers understand the potential impact throughout the different stages of a customer’s buyer journey.

2. Nearly 35% of people will click on the first result of a search

You need to rank first on important keywords for your business because that statistic drops dramatically after the #1 position.

3. 63% of Google’s U.S. organic search traffic originates from mobile devices

Mobile devices have now become the dominant search method for consumers. This is a number that continues to increase year after year. Therefore, optimizing your pages for mobile ranking and usability is crucial to your business’s success.

4. Paid search ads can boost brand awareness by 80%

If you want to improve your visibility, PPC links allow you to “buy” your way into the search results. The more people see your brand, the more likely they’ll interact with it.

5. 90% of users are likely to click on a page that lands on the first search engine results page

If you can’t make the No. 1 search result, you should still try to get on the first page of Google search results. Based on survey results, it’s evident that people trust the first page of Google to help them find what they’re...

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