Regular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team's pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.
Read Full Story: https://www.law.com/legaltechnews/2022/06/14/data-driven-marketing-key-analytics-kpis-that-increase-sales/
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