See which organic keywords actually drive conversions
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SEO has become a major part of marketing strategies in the past decade.
As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going.
In this episode, Mark Spera joined me to talk about Merchant Center, Growth Marketing beyond long-term SEO investment, the marriage of AI and Content Marketing, and how to speed up SEO and work smartly.
After 2020, SEO wasn’t really always about ranking and traffic. It was about driving leads, sales, conversions, whatever it may be. And there’s more to growth than just organic alone.–Loren Baker, 05:04
Distribution and partnerships are everything, and that’s the lowest cost per acquisition way of getting out there. –Mark Spera, 14:36
If you’re writing tons of content and it’s a major way that you’re driving, traffic and conversions on your site, the Growth Bar is for you.–Mark Spera, 11:10
[00:00] – A little about Mark.
[02:44] – Find out about Growth Marketing Pro.
[05:04] – How to grow a company.
[09:53] – Learn about Growth Bar.
[12:58] – Kinds of companies that the Growth Bar works with.
[14:21] – Growth strategies Mark has used that helped companies.
[18:03] – Is it advisable to use AI tools 100% to generate content?
[21:34] – What Mark...
Read Full Story: https://www.searchenginejournal.com/growth-marketing-seo-podcast/453763/
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