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For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought you’d see.
When that happens, should you take a break from SEO? And if you do, what are the consequences?
The answer: SEO is a marathon, not a sprint
SEO is like running a marathon. If you stop because you tire easily, your competitors will pass you. The longer you take a break, the further ahead the competition – and it might be hard to catch up.
Of course, no one is forcing you to do SEO. But you must consider what you are up against before you make a decision to stop spending time and money on it.
What you are up against is 12 changes to Google Search on average each day, millions of competitors per keyword and website maintenance that if not done will result in a poor-quality site, making it even harder to rank.
That’s why the secret to SEO success is endurance. SEO can only stop if Google quits changing things and all your competition goes away.
Three reasons you shouldn’t stop doing SEO
Here are three things to consider before you take a break from your SEO:
1. There’s an average of 12 changes to search per day
It’s no secret that Google is always updating its search engine. In 2020 alone, Google ran over 600,000...
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