Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty.
Even Ross Hudgens confirms it to be a mature content marketing strategy.
I’m not asking you to spot the mistake in the above tweet but to see a significant amount dedicated to content optimization.
Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization.
I was able to find 17 of them. Let’s get straight to it.
1. Missing out on the audience research
The biggest mistake while optimizing content is not considering for whom this content needs to be. If the audience reading your content is not right, how can you expect ROI?
Every business and industry/segment has different audiences that read the content.
For example:
The publishing industry
A publishing site like Search Engine Land would target the audience such as:
- SEOs at all levels (entry, intermediate, experienced, managerial) to learn and inspire
- PPC professionals at all levels (entry, intermediate, experienced, managerial) to learn and inspire
- Business owners looking to market their SEO or PPC related products
Service industry
A marketing agency like Missive...
Read Full Story: https://searchengineland.com/content-optimization-mistakes-affecting-roi-385797
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